This science-based bookazine needed to be beautiful and credible to appeal to its target audience. With text from medical doctor and longevity and health expert Dr Roderick Mulgan, plus further commentary by specialists on healthy living, the challenge was to design a cohesive book that looked inspiring and informative but was also easy to follow and use. It included 80 recipes and advice on successfully growing food. The easy flow of its 146 pages from information-heavy material to hands-on recipes, took the reader on an effortless but educational journey.